Scenic: Luxury Cruise & Tours
Scenic is an ultra luxury river, ocean cruising and land tour travel operator that has many sub brands including Scenic Eclipse, Emerald Cruises and Evergreen. Within the Design team, my work was mainly working with the trade, sales and marketing department in creating print and digital assets. The challenge with working in Scenic was that the brand is quite complex. There are hundreds of itinerary and tours on offer in all continents of the world. Each ship and sub brand have their own design aesthetics, product and guest experiences. To increase my understand I did a lot of research using their Scenic Academy induction courses, attend meetings, asking questions to colleagues and looking through print collaterals. This approach helped me to meet the deadline for many projects and be visually in line with the branding.
Client: Scenic: Luxury Cruise & Tours
Year: 2021–2022
Services:
- Digital Design
- Print Design
- Animations
Deliverables:
- Numerous print, digital and animation assets
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